About Attain

Attain is the leading publisher of news and features about the independent schools' sector, highly respected by Heads and schools alike. For almost fifteen years, we have helped parents by offering advice and fresh thinking from leading Heads and writers on all aspects of private schools.

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Attain publishes news and features throughout each academic term. Just like the sector, we are independent and trusted to offer impartial advice and promote informed debate. We aim to help parents by providing useful, engaging content which supports them in all aspects of independent education. We help schools to develop their communications using our unique Pressburst software for news, jobs and events and through our annual conference, held in May each year.

When we started Attain as a print magazine nearly fifteen years ago, it was with one purpose in mind: to create a forum for intelligent debate about independent education. We wanted to help the sector communicate more effectively with those involved in its development – both parents and schools.

We started small – from a kitchen table we distributed our magazine to parents at schools in the three counties of Oxfordshire, Berkshire and Buckinghamshire. It quickly grew into a sector-wide national publication read by Heads and teachers at all schools, both prep and senior.

In Summer 2020, we switched from print to digital and stopped producing a termly print magazine for parents. Today, we continously publish throughout each academic term, offering a wide range of resources – including our unique Fresh Thinking podcast – to help both parents and staff across the UK independent sector.

How is Attain financed?

Attain is funded by advertising. We do not accept any central funding nor do we allow organisations to pay for editorial. We only permit those organisations which are directly linked to education to advertise. We do not accept commercial advertising as we believe parents do not want to be bombarded with adverts for luxury goods or lifestyle products.

How do you choose features?

All articles for Attain are chosen entirely on merit. We are looking for quirky, unusual and interesting features which will help parents. Schools cannot buy editorial or contribute to profile features. We do not run features and allow schools to advertise around them. Find out more about contributing to Attain.

How do schools submit editorial?

Feature articles are normally written by Heads and we ask for a skeleton-outline of the idea first so we can see if it is a topic which will work well for Attain. Find out more about contributing to Attain.

How do schools submit news?

We do not accept press releases. All news must be uploaded via Pressburst – the news and communications platform we developed for independent schools and now used by over half the sector. Find out more about Pressburst.

We are extremely grateful to schools who advertise with us and do ask parents to please mention Attain when contacting any school you have discovered through Attain. Without the support of our advertisers, Attain would not exist. Find out more about advertising with Attain.