For over a decade, Attain has been a defender of independent education. As the sector's leading magazine for parents and staff, we hope you find the magazine – and our various online resources – useful and are grateful for your support.
Attain is the leading magazine of the independent schools' sector and has a termly readership in excess of 60,000 and growing. Attain is not a lifestyle magazine. It is a unique publication, highly respected by Heads and schools alike. Our success is the result of a clear ethos and strong editorial policy. Just like the sector, we are independent and trusted to offer impartial advice and promote informed debate.
When we started Attain over twelve years ago, it was with one purpose in mind: to create a forum for intelligent debate about independent education. We wanted to establish a magazine to help the sector communicate more effectively with those involved in its development: both parents and schools.
We started small – from a kitchen table we distributed the magazine to parents at schools in Oxfordshire, Berkshire and Buckinghamshire but soon grew beyond this. In the Autumn of 2007, we formed a distribution partnership with IAPS (the Independent Association of Preparatory Schools) sending the magazine to their schools, who were asked to distribute it to parents.
How is Attain financed?
Attain is funded by advertising and subscriptions. We do not accept any central funding nor do we allow organisations to pay for editorial. We only permit those organisations which are directly linked to education to advertise. We do not accept commercial advertising as we believe parents do not want to be bombarded with adverts for luxury goods or lifestyle products. We are here to champion independent education and nothing else.
How do you choose features?
All articles in Attain are chosen entirely on merit. We are looking for quirky, unusual and interesting features which will help parents. Schools cannot buy editorial nor contribute to profile features. We do not run features on topics and allow schools to advertise around them. Find out more about contributing to Attain.
How do schools advertise?
We are extremely grateful to schools who advertise with us and do ask parents to please mention Attain when contacting any school you have seen in this magazine. Without the support of our advertisers, Attain would not exist. Find out more about advertising with Attain in print and online.
New to the sector?
Navigating the maze of independent education is not easy and can seem daunting. We have written a book – The Attain Guide to Independent Education – which aims to help parents make informed choices regarding schools. It offers a brilliant collection of advice from some of the most experienced and well-regarded Heads of a generation. It’s free to download via Apple iBooks or can be purchased for just £6.99 from Amazon.