Episode 4: Layering content

In this fourth episode, Matt looks at the content which goes into a news story and how layering adds depth and interest. He explains how to expand a story in order to make it more engaging and relevant.

Image Description

Matthew Smith Photo

Matthew Smith is the Editor of Attain.

Related articles


Episode 9: Helping journalists

In this final episode, Matt explores why the key to getting good press coverage is to give journalists what they need – and explains all the things to avoid when writing a story and sending a press release.


Episode 8: What is – and isn't – news

In this penultimate episode, Matt looks at what is – and what isn't – news. Looking back at the hundreds of news stories sent to Attain over the past year, there are a significant proportion of stories which are not, really, news.


Episode 7: Writing a good headline

In this seventh episode, Matt looks at the fourth and final key ingredient of news – the headline. Headline writing is something of an art form but it doesn’t mean you cannot write a good one. Too often it’s left to last and then feels a bit rushed.