Attain Inspire 2020 - 4th February 2020

To help schools develop their communications skills, Attain Inspire is a one-day workshop designed to improve creativity and highlight new ideas and thinking covering everything from working with the press, developing media strategies and enhancing your communications output to maximise success.


The workshop day will be run by Matthew Smith, Editor of Attain and Rachel Kerr, Communications Manager for the Girls' Schools Association (GSA). Our two keynote speakers are:

  • Richard Adams, Education Editor, The Guardian
  • Samantha Harman, Editor, Oxford Mail & Oxford Times


Attain Inspire will take place on Tuesday 4th February 2020 at Oxford Town Hall, offering inspiration and creative ideas to help schools improve their communications.

Even seasoned communications professionals can overlook things and the event will remind delegates of the importance of writing effective copy and providing journalists with the information they require. It will look at both local and national media, the development of media strategies and how schools can become a trusted source for comment and opinion. Topics to be covered include:
· What makes a good news story
· Understanding what journalists need
· Choosing the right photographs
· Ensuring your press release has impact
· Working with the local media, specialist magazines and publications
· Working with the national press
· Understanding national media priorities
· The risks when developing a national profile
· Deciding where to add value and becoming a trusted source
· Developing media strategies
During the course of the day we will also highlight key features of Pressburst which enable delegates to save time and improve the quality of their output.


Attain Inspire will take place in the Assembly Room at Oxford Town Hall which is 15 minutes walk from Oxford Railway Station (one hour from London Paddington or Birmingham New Street). Oxford has a park-and-ride scheme providing an easy way to access the city centre from the M4/A34 and M40.